What do all successful start-ups have in common? In addition to being innovative and having good business sense, every successful start-up has a website that supports its business goals, objectives, and vision. If you're thinking about starting your own online business, you need to read this article to find out the top three reasons why start-ups need websites!
1) Create an Online Presence
Creating an online presence is critical to start-ups looking to expand themselves into the virtual world we live in. Search engines need to find your business, and customers need tools that allow them to find you online and on their mobile devices. By creating a website for your start-up, you open yourself up for new opportunities and make it easier for current and potential customers to interact with you.
Another considerable advantage of having a website for your company is your ability to provide 24/7 information regarding your company and products. Offering sales info, promotions, contact info, and more via an easy-to-access web page will make life much easier for both you and your clients.
One great reason many people choose not to build a site? They think they can save money by doing so themselves or going through friends who are computer savvy. However, we believe strongly, even if you don't choose to build your website with us, you should have a professional do the work!
2) Promote Yourself
A personal start-up will likely be OK with a simple site that presents your information in a neat, orderly fashion. But if you're running a business, you may want to think about how you can brand yourself online by putting together an online portfolio or creating an e-commerce site.
Once you've decided what type of website suits you best, you still are only halfway there. You must promote yourself through social media marketing to ensure customers will flow to your website. So, while creating your new website, make sure that your site has links to all of your active accounts on social media sites such as Facebook and Twitter so users can easily follow you. Remember, there are two types of users out there: those who search for a business online versus those who stumble upon it somehow. You want to make sure you are promoting yourself to get in front of the unknown potential of those seeking for your services.
3) Harness the power of the internet
As an online start-up, you'll need to have a website—or at least a presence on social media platforms—to get your business going. 64% of companies are online already, and that number is expected to continue growing for years to come; if you want your business to reach clients, whether it's locally or internationally, then a website if a must! Harnessing the power of online marketing is critical.
